Expert article iconannual 2017, Prof. Bobby J. Calder Kellstadt Professor of Marketing, Kellogg Graduate School of Marketing

expert article, Bobby J. Calder, Bobby Calder, Brands as intangible assets, intangible assets, brands, iconannual, brand global council
(c) European Brand Institute
expert article, Bobby J. Calder, Bobby Calder, Brands as intangible assets, intangible assets, brands, iconannual, brand global council
(c) European Brand Institute
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