Informationsveranstaltung eurobrand forum Bucharest
Program
Welcome & Introductory remarks
Mag. Rudolf Lukavsky,
Commercial Counselor Austrian Embassy, Romania
Presentation of the brand initiative for Romania and a global perspective on brand value and their wealth generation for companies and economies
KR Dr. Gerhard Hrebicek,
President European Brand Institute
Importance of brands and their value for international business development
Mag. Manfred Lepuschitz,
Vice President Global Marketing Fashion TV International
Board Member European Brand Institute
Relevance of brands for balance sheets
and financial success
Prof. Teo Teaha,
Managing Director Teaha Management Consulting
Presentation eurobrand forum Bucharest
Invitation eurobrand forum Bucharest
Am 21.1.2014 um 18.30 Uhr veranstaltete das European Brand Institute und iconvienna gemeinsam mit der Österreichischen Botschaft/Commercial Section eine Informationsveranstaltung zum Thema Wertschöpfung durch Marken und Markenbewertung, sowie eine Vorstellung der geplanten Aktivitäten in Rumänien. Gemeinsam mit Fashion.TV und Teaha Management Consulting wurde die Relevanz, der Wert und die Entwicklung von Marken analysiert und die für 2014 geplanten Aktivitäten des European Brand Institute vorgestellt.
On January 21st 2014, at 6.30 pm the European Brand Institute and iconvienna, together with the Austrian Embassy in Romania/Commercial section presented the introduction on the eurobrandforum Bucharest with focus on value creation through brands and brand evaluation, as well as the planned activities in Romania. In cooperation with Fashion.TV and Teaha Management Consulting, the European Brand Institute analyzed the value and development of brands and presented its future activities.
