Das war das eurobrand forum 2013
KEYNOTE: EQUALITY PAYS!
Catherine Kaputa, bestseller author "The Female Brand", Managing Director Selfbranding
"brands inspired by Women Leadership"
Using the female mindset to succeed in brand communication
Moderation: Anett Hanck, Managing Director, Verlagsgruppe NEWS
- Catherine Kaputa, bestseller author “The Female Brand”, Managing Director Selfbranding
- Dr. Kristin Hanusch-Linser, Head of Corporate Communications, ÖBB Holding AG
- Mag. Marion Maurer, Director HR, McDonald's Österreich
- Dr. Andrea Kdolsky, Director Health Care Services PwC Österreich
Panel Discussion "The female brand" - business imperative or (still) exception?
Closing the gender gap – an overall objective I exploring the economic and brand value of gender diversitysocio-economic and business aspects I having women on boards is related to the financial performance of companies and leads to wealthier economies I there is strong evidence for a diversity premium, with diverse teams performing better than homogenous teams
Moderation: Dr. Alexandra Föderl – Schmid, Chief Editor Der Standard
- Prof. Dr. Sita Mazumder, Professor, Institute for Financial Management IFZ Zug
- Mag. Dr. Eveline Steinberger-Kern, Sector Cluster Lead Energy, Siemens AG Österreich
- KR Dr. Gerhard Hrebicek, Managing Director European Brand Institute
- Adela Beganovic, Young Professional Networker
- Dr. Christian Rainer, Publisher and Chief Editor profil
- Beatrice Acheleke, CEO Diversity Leadership, President Black European Women’s Council
Unter dem Motto „EQUALITY CREATES VALUE “ fand am Mittwoch, 9.10.2013 das 8. eurobrand forum in Kooperation mit der US Embassy Vienna im Novomatic Forum statt. Im Rahmen der Podiumsdiskussion „The female brand – business imperative or (still) exception?“ wurde aus nationaler & internationaler Perspektive die Bedeutung von „gender diversity“ in Unternehmen aus sozio-ökonomischer, betrieblicher und markenspezifischer Sicht diskutiert. US-Bestseller Autorin Catherine Kaputa hielt die Keynote zum Thema „ The female brand – equality pays!“. U.a. mit: Gerhard Hrebicek, Vorstand European Brand Institute , Hannes Reichmann, Unternehmenssprecher Novomatic AG, Kristin Hanusch-Linser, Geschäftsführerin ÖBB Werbung, uvm.
v.l.n.r.:Dr. Hannes Reichmann, Head of Corporate Communications, Novomatic Group of Companies, Dr. Kristin Hanusch-Linser Head of Corporate Communication & Marketing, ÖBB-Holding AG, Catherine Kaputa Bestseller author “The Female Brand”, Managing Director Selfbranding,DI Dr. Gerhard Hrebicek,MBA Vorstand European Brand Institute (c) Ludwig Schedl
"The power of gender equality" - promoting gender equality prospers your brand
Best practice examples-how corporations successfully implement equality programs to boost their brand
Moderation: Barbara Mayerl, Head of infotech department, FORMAT
- Prof. Dr. SitaMazumder, Professor,
Institute for Financial Management IFZ Zug - Mag. Davor Sertic, Managing Director Unit Cargo / Diversity Specialist
- Dr. Helena Marko, LLM. Partnerin LGP Lansky, Ganzger & Partner
- Stephanos Berger, Managing Director cidcom – Advertising Agency for Novomatic AG
- Mag. Manuela Vollmann, Managing Director abz*austria
PRESSE STIMMEN eurobrand forum 2013
Format Viele Frauen und ein Schnitten - Mann
eurobrand forum im Zeichen der Gleichberechtigung
